Kailash Kher Quotes

Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.

I just want to get my music out and make sure that it's heard in the right way.

The hardest part about the music industry for anyone is getting into the ears of the world.

When you don't have a record label and you have been on your own as we have, you can look at all these other ways you can get in touch with other people and get music out there again.

Radio is aimed at the 30-year-old market, so you have to have great music and appeal to get that age group. And you need a record company to believe in you. It's like a bit of the perfect storm.

Being a part of exhibitions is not a burden; it's another way for an independent label such as mine to reach a larger audience by exposing them to my whole body of work.

We want our music to reach everybody, so we're using the Internet. Every kid today is online, and we want to make sure our songs reach every one of them.

You don't want the biggest record deal as far as money goes, you just want to make sure that the people at the label really support your band and the music and stuff.

With instrumental music, it is traditionally hard to get exposure.

I always wanted the world to hear my music, but I didn't know how I was gonna go about it.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

I also hope that with the assistance and expertise of Dome Records, that I will be able to further pierce the UK and European market. I really like playing there and I want to do more! I've found that the audiences get quite involved and really listen to what's happening.

I once worked at a record label called London Records. The company was owned by Roger Ames, one of the most successful figures in the British music industry. Roger always placed a value on loafing, on holidays, on not being in the office all the time.

It's really hard in this day and age, with radio and MTV being so consolidated, to get new music out there. I think we've become a really legitimate, viable avenue for getting new music out there.

There are people that bring artists to me to look at it and it's a question of whether I like their music and their look and if I think there's something they have that makes them different and commercial.

Having a solo career is a funny thing.

The new independent spirit at Warner Music is a perfect fit for a stand-alone label like Maverick.

People are like, 'Wow you started your own record label,' and treat me like I'm some sort of innovative genius, when I'm not at all. You've got the Internet and music - you put them together, and people hear your music.

I don't really like meetings, I like recording and performing music. I need to set myself up for when the time does come that I need better distribution or just a bigger team behind me.

I was working with Bill Graham management at the time and it was obvious to everyone concerned that albums like Open Fire, while they were good for me creatively, were not going to be commercially successful.

So there was a way for you to get promoted and survive as an artist without worrying about AM radio hits.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

The possibilities are endless now, with performing, getting your music online, getting your own website and getting your music out there. I think that's very cool and amazing.

I know that starting out as a young band, it's really easy to get lost with bands that sound the same or with the plethora of music that's out there.

If your music is great, you will have fans, not because you have spent time chatting on social media.