YouTube is an amazing platform for young musicians - although it's harder to get noticed now that everyone is on it.
Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.
The problem with working under an outside label is that your music never seems to reach the right people.
I want my music to be heard.
I'm not an artist that has a big, huge radio record that's going to be on BET.
Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
But it's hard to support yourself from music when nobody knows you.
It's tough, with the iTunes and all the downloads... You've really got to make an impact to be heard and be unique and different.
You can make records from now 'til doomsday, and there are something like 50,000 records released every year, but the public gets to hear very few of these. They just won't know. They might be great records, but how in the world is the public supposed to find out about them?
Jazz needs the help. It's the more sophisticated music. All the other music is on the TV, but jazz isn't.
Watch MTV and you can see what the music scene is like in England. The Spice Girls? Not a lot of creativity in the commercial area. There are still great musicians in England, but not a lot being heard that much.
I've said the Grammys messed up metal because it's not on TV. What I'm saying is when you're in a metal category, it's not televised, and it doesn't move the needle forward for metal artists, and I wish they had more respect for the genre.
You know, if nobody knows who you are, nobody's going to buy your record.
I don't know what Swiss musicians need to do to be heard beyond the borders of their own country. It was always clear to me that I belong everywhere, that music belongs everywhere. It simply never occurred to me that I had to limit myself to a country.
When you're playing music, say for instance, you're playing a part of the band and you're looking at your music, your horn is down into the stand. This way, it's up and it goes right on out to the audience, you know?
Later as things progressed and I saw the direct correlation between being able to keep making records and having people know about the music, I became more interested in using popular media as a way to get the word out.
There's no real music on television unless it's music television, and then it's expensive videos, which people like me can't do.
I still have people saying to me, 'Oh, you're still together?' They don't realize Leppard's been around this whole time, because people just don't get to hear us.
I want to put a face to my music, I don't want to be a faceless producer or faceless artist.
