Aaron Patzer Quotes
The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.
Citations
Kidder, David H. The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs. Chronicle Books, 2012, pp. 210-215.
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Aaron Patzer is an Internet entrepreneur and the founder of Mint.com, a financial management tool which was acquired by Intuit and had over 10 million users as of mid-2012.