Carly Fiorina Quotes

Obama ran a hard-edged and negative campaign against Romney, hoping to convince recession-weary voters that his rival was unworthy of the job.

Candidates who went into an election with negatives higher than 30 or 40 points just inevitably lost.... Drive up the opposition's negatives.

If you can’t run against a political candidate, run against his campaign manager.

It's not a smear, if you please, if you point out the record of your opponent.

If you win elections on the theory that government is always bad and will mess up a two-car parade... a real change-maker represents a real threat. So your only option is to create a cartoon, a cartoon alternative, then run against the cartoon. Cartoons are two-dimensional; they're easy to absorb.

They don't want to get dirty and they know that Trump loves this kind of thing. And your polls, and yours are what's giving them the material that they need, it's the oxygen that the Trump campaign requires, a poll every three or four days showing him where he is.

I do think Hillary Clinton should have pivoted and say, I am change, I am change, because people do want some change.

I would love for Hillary's [Clinton] massive ad campaign to be pointless and worthless. I would love for it to bomb out.

Hillary Clinton wants to run on the historic nature of her candidacy. I will force her to run on accountability for the Clinton way.

I've been involved in doing advertising for various elections and I just couldn't see doing anti-Trump advertising in this election. My line has been, "How could you do anything worse that what he does himself?".

If you don't have a record to run on, you paint your opponent as someone to run from.

I'm a big believer in going on offense, and I think Hillary Clinton is the ideal target on whom to go on offense.

You can't win an election unless you have a message.

If you've got information about an opponent running against you, wouldn't you want that information - to vet it, to see if it's real information, and to use it accordingly?

If you're not the establishment candidate, they're going to attack you some ways.

The candidate who promises the most has the best chance of winning.

If I can convince people that good people don't do attack ads, and that we want good people to represent us, then the attack ads work against themselves.

Joe Biden stands out from other Democratic candidates not just by taking on President Trump directly but also by seeking to separate Trump from the rest of the Republican Party.

To win a successful campaign against an opponent that has a lot more name recognition and a lot more money, I have to be edgy.

You don't win elections by telling people what you're against. We're very good at listing things we don't much like about what the Tories are doing. But you win elections by telling them what you're for, what you're going to change, what's going to be better.

I made it clear that I can run a positive campaign and do it better.

One of the most overused phrases in political commentary is that someone is running a 'negative' campaign filled with 'attack' ads.

Trump was doing very well on a model that made sense, but now, as the campaign has gotten to the end stages, a more traditional campaign has to take place.

I think, at the end of the day, if voters don't see the substance and the merit of the policies you're advocating, it won't matter what you do on social media.

I think that's a plausible strategy. But I also think there is a case to be made that [Hillary] Clinton actually in some ways is best served by almost ignoring him and the sort of marginal voters that there are to get for Hillary Clinton are voters who already think poorly of Donald Trump and are not sold on her.