William Hague Quotes

It's about going to where your voters are.

I made it clear that I can run a positive campaign and do it better.

I would not want to be a politician... Let me tell you this: If I was campaigning, and I go against my opponent and he started attacking my character, and I leap over the table and choke him unconscious, would that help my campaign?

As the Republican nominee, it was Romney's job to find a way to speak to some of those groups of voters and offer practical solutions to their difficulties that both resonated with them and sounded plausible to them.

For better or worse, when you're running for mayor, there's a little bit of a spotlight on you.

Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.

Well, my wife, Cathy Gillespie, worked for Joe Barton, who was running for Congress in 1984.

This could be a close election. I can pretty much tell which states are going to be close. If you would start two or three weeks before Election Day and saturate those critical states with [TV Advertising] spots, it could swing the election.

Smilin' for the Presidency

Candidates who went into an election with negatives higher than 30 or 40 points just inevitably lost.... Drive up the opposition's negatives.

If you can’t run against a political candidate, run against his campaign manager.

It's not a smear, if you please, if you point out the record of your opponent.

A political campaign is a movement. It's built around a single candidate. It will evaporate when he or she gets elected.

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

In politics, you have a one-day sale. You have every customer allowed in the store for one or two minutes on that day, and you have to sell a majority or plurality of the market or you are out of business.

You can't win an election with money alone.

You can't win an election unless you have a message.

The Republicans need to work on registration and getting out their vote and their early voters and absentees. Grassroots stuff.

Hillary had never run for office before, but she decided to give it a try. She began her campaign the way she always does new things, by listening and and learning. And after a tough battle, New York elected her to the seat once held by another outsider, Robert Kennedy.

If you're not the establishment candidate, they're going to attack you some ways.

The candidate who promises the most has the best chance of winning.

The way I approach an election, I assume nothing. I run scared as a jackrabbit.

We can write the book on how to run a successful write-in campaign for the United States Senate.

The truth is, you cannot run a political campaign like a tech startup. Technology is a field that fetishizes disruption. The old ways are suspect, and we place an almost irrational trust on new tools. That's fine for developing games, but it was a failing playbook for politics.

Well, Trump campaign is not an actor. Trump campaign is the official campaign of the president.