Ben Parr Quotes
The more PR buzzwords you include in your press release, the less likely I am to write you up
Parr, Ben (@benparr). Twitter post. Twitter, 2012.
Ailes was the inventor of the "Video News Release", a deceptive practice which was so successful that politicians of all political stripes started using it. Then government agencies started promoting their programs using it. But soon private corporations adopted Ailes technique and made the Video News Release a mainstream advertising and public relations technique and by 1990, it had lost all ethical taints and was used throughout the world with very little of the old moral and ethical compunctions or stigma.
Just quotation tells us something about Mrs. Roosevelt that is fascinating. Note that she tells us that she had her usual press conference. She typically had several press conferences a week. Before Mrs. Roosevelt, first Ladies did not have press conferences by themselves. She did almost wherever she went. She had more than the President did. And the presidents staff rarely knew what she was going to say. They found out about it in the next day’s newspapers. No first lady before or since then has ever had as much access to the press or as independent access as Mrs. Roosevelt.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.
