Anne Sweeney Quotes

People are tired of just watching their TV set passively. They are playing interactive games today. They are on the Internet interacting. They want to be part of their TV set.

Television has always been something you watch; now, increasingly, it is also something you do.

While films are a very visual and emotional artistic medium, video games take it one step further into the realm of a unique personal experience.

I don't think as a creator that I could create an experience that truly feels interactive if you don't have something to hold in your hand, if you don't have something like force feedback that you can feel from the controller.

I like a movie that the audience actively has to participate in and not just casually observe.

The home viewing experience is slightly different and there's room for these kinds of extra excursions.

I think every Internet user likes personalization.

The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.

With video games, imagine it's not locked - it's a TV show people can reach in and do this and do that, and you need to have dialog for all of that stuff.

Qwiki is a game changer. The team has succeeded in creating an entirely new media format that will drastically improve the web experience.

I prefer to be in a video than to play with it.

They say, 'TV is not a captive audience,' but it definitely is. You can easily switch off the bloody television.

The exciting new thing, call it Internet.2, would be where links were updated and moved depending on where people click. That would give you the kind of content screening that you don't get at the moment.

In comics the reader is in complete control of the experience. They can read it at their own pace, and if there's a piece of dialogue that seems to echo something a few pages back, they can flip back and check it out, whereas the audience for a film is being dragged through the experience at the speed of 24 frames per second.

Fox Interactive Media's acquisitions of Newroo and kSolo demonstrate our commitment to empowering users with interesting tools that they can use to further enhance their online experience and online identity.

Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

I'm obsessed with the idea of social TV.

I still like the idea of having an intimate experience with a movie, but I love watching stuff on my iPad. It's close, and I feel like I'm a part of it, so maybe that makes more sense in some cases.

In 20 years from now we will all be able to click and watch TV.

Television is intensely personal.

Part of the experience of being entertained is sitting back and plugging into someone else's vision.

What challenges me is this - I want to walk out of a film with the experience of having done a film, not with a feeling that I have sleepwalked through it.

Consumers are increasingly programming their own entertainment and content experiences.

I think 'Disney Infinity' is exciting. It's hard to even call it a video game, because it's so different. What excites me about this is how it's going to put more and more of what happens in the game into the hands of the user; it's up to them. You can play it to where everything's laid out for you.