Herb Kelleher Quotes
The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.
Citations
Freiberg, Kevin, and Jackie Freiberg. Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. Broadway Books, 1998, p. 12.
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Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.