Aileen Lee Quotes
Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.
Topics
Indulgence
Brand Loyalty
Coffee Culture
Comforting Atmosphere
Daily Ritual
Emotional Connection
Emotional Experience
Luxury Brand
Positive Emotions
Positive Experience
Quality Ingredients
Refreshing Break
Relaxation Ritual
Social Gathering
Uplifting Experience
customer delight
Special Feeling
Citations
Bryant, Adam. "Aileen Lee of Cowboy Ventures: Aiming to Hit a Home Run." The New York Times, 19 July 2014, p. BU2.
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Aileen Lee (born 1970) is a U.S. seed investor. A venture capital investor, she is the founder of Cowboy Ventures.