Eli Pariser Quotes

You have to tell a good story first. If it's a good story, people will be interested. It doesn't matter about the content.

Marketing, when done well, is about story telling.

The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.

'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.

As long as you tell the best story possible, you can trust that people will be able to connect to it.

I'm a yarn teller. My job is to engage you as much as I can and as often as I can.

I have a great story to tell... and I tell it well. No holds barred.

We have been so trying to convince them from the very beginning of our organization, but with no success.

I think statistics go in one ear and out the other. All of us respond to stories more than numbers.

You have to make them laugh and then make them listen.

That's the mark of a great storyteller, never to give away secrets in advance.

Storytelling is about listening in any media.

Using rhetorical questions in speeches is a great way to keep the audience involved. Don't you think those kinds of questions would keep your attention?

The minute you make people laugh, you get them to listen.

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.

I think if you can get people to laugh, you can get people to listen.

If you want to get across an idea, wrap it up in person.

Stories are the single most powerful tool in a leader's toolkit.

Novelists want to be published and need a publisher to decide to print 20,000 copies. So you need to entertain on some level. I want to reach out and connect.

Being a talented artist is good, it's nice, but it's not the most important thing. I think being a good storyteller, having a good idea, a good gag, is probably more important than being a great artist.

Publishing in a way doesn't have a lot to do with writing, and writing doesn't have a lot to do with publishing.

Readers are what it's all about, aren't they? If not, why am I writing?

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

Marketing is designed to bring people into something.

You have to captivate and entertain if you want your message to get across.