Klaus Schwab Quotes
Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.
Topics
Reputation, Reputations
Civic Responsibility, Social Responsibility
Trust
Sustainability
Business Strategy
Existential Risks
Hard Power
Profitability
Public Trust
Risk-management
Soft Power
Company Growth
Corporate Governance
Corporate Philanthropy
Corporate Social Responsibility
Corporate Sustainability
Environmental Stewardship
Ethical Business Practices
Long-Term Success
Public Perception
Social Impact Investing
long-term prospects
Citations
Schwab, Klaus. "Corporate Social Responsibility." World Economic Forum, 2015.
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Klaus Martin Schwab is a German engineer and economist best known as the founder and executive chairman of the World Economic Forum. His wife and first collaborator, Hilde, co-founded the Schwab Foundation for Social Entrepreneurship with him.