Al Gore Quotes


Prebuttal


Context

The first printed appearance of the world occurred in a Washington Post article by Dan Batlz, May 26, 1996.
The news coverage cycle of a Presidential campaign had become so accelerated that candidates commonly gave copies of major addresses of press before the address was delivered so that the spinners could get to work and frame the issues of the speech so that it will be reported in a way favorable to them. The Clinton-Gore campaign first came up with a weapon to neutralize this pre-release of speeches. Specifically, they read copies of the speech and instead of waiting until the speech was given to rebut it, they issued the rebuttal before the speech was given so that their spinners could have an equal shot at influencing the reporting of the speech when it would be given. Gore coined the word, ‘prebuttal’ to describe the new technique. Soon everyone was issuing prebuttals to addresses whenever they were released in advanced—and prebuttals began to be issued outside of the campaigns and applied to any speech that any officeholder would give. The common sequence was: Address Release & Spin, Prebuttal & Spin, Speech Delivery, Rebuttal, Spin by both sides.


Citations

Albert Gore Jr., U.S. Senator (Democrat, TN), Vice President of the United States (Democrat, TN, Word Coined during the 1996 Presidential Campaign

Sourced by: Eigen's Political and Historical Quotations

Related Quotes

See {584897} for a quotation from the speech. Spinning and giving advance copies of speeches to the press is not the invention of the 20th century media-savvy political handlers. It was a standard practice even in the 19th century.


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No Presient, before and perhaps since. was so effective with the press and the media. Yet Roosevelt did not use a basic technique of modern political presidential press techniques—that of always being “on message” and repeating the same point over and over. TR thought that would lead to loss of credibility and perhaps he was right because no one trusts what a modern President says today to the degree that TR was believed by both the press and the public.


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Al Gore
Al Gore
  • Born: March 31, 1948
  • Nationality: American
  • Profession: Vice President

Albert Arnold Gore Jr. is an American politician and environmentalist who served as the 45th vice president of the United States from 1993 to 2001. Gore was Bill Clinton's running mate in their successful campaign in 1992 and the pair were re-elected in 1996. Near the end of Clinton's second term, Gore was selected as the Democratic nominee for the 2000 presidential election but lost the election in a very close race after a Florida recount. After his term as vice-president ended in 2001, Gore remained prominent as an author and environmental activist, whose work in climate change activism earned him (jointly with the IPCC) the Nobel Peace Prize in 2007. In 2008, Gore won the Dan David Prize for Social Responsibility.