Nolan Bushnell Quotes

One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.

Knowing how people will use something is essential.

As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

I could open a thousand Excel documents and still never think to scroll past a wall of empty rows to see if, hidden beneath them, there is a tab I need to click. Just doesn't occur to me. Because, design.

There are already a lot of devices in our lives that have rich text or the ability to handle graphics. Our devices are designed to be understood in less than a quarter of a second.

I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.

Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.

It doesn't matter how good or bad the product is; the fact is that people don't read anymore.

I was a user experience designer for Google Docs.

We want to continue to explore new possibilities regarding interface and interaction. We experiment different solutions to make interface an important component for immersion rather than just a remote control.

As Chief Product Officer, I lead our product team to create simple, intuitive user experiences.

I was never good at taking instructions.

I don't hate people - not remotely other than they make you crazy in traffic, but as I get older I kind of see more and more why people do what they do.

...that was the way human beings are; they love to be told what to do, but they love even more to fight and not do what they are told, and thus they get entangled in hating the one who told them in the first place.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

People in general do not willingly read if they have anything else to amuse them.

I really try to understand what people are saying and answer as honestly as I can. But sometimes it's like they try to tie you into knots. That's why I mostly steer clear of the popular press. I try not to read . . . Well, I never read gossip press. I just read books. And I never switch on the TV any more.

People need to be given enough so that they feel like they're not missing something. There's a thing that you have when you watch a movie where, if you feel like you're not following and you're going to get tested on it later, you're going to get disengaged. So, you have to give people just enough information, so that they're able to keep up with the story.

I don't think people should abuse the fact that they are in showbiz. You still have to be human. I think that's the point. Showbiz is about showing human things - just amplified, that's all. And when it gets too much into, "Hey, we're part of the showbiz club and we can do what we want," it turns me off and I hate it.

In knowledge-intensive business settings, where every manager has to oversee massive amounts of information as well as people, facilitating the use of psychic energy becomes a primary concern.

I am reading six books at once, the only way of reading; since, as you will agree, one book is only a single unaccompanied note, and to get the full sound, one needs ten others at the same time.