Alexander Nix Quotes
Our targeted methods change depending on who you are as an individual, not a model representation of an individual.
Nix, Alexander. "The Power of Big Data and Psychographics." 2016 Concordia Annual Summit, Concordia, 19 Sep. 2016.
Alexander James Ashburner Nix is a British businessman, the former CEO of Cambridge Analytica and a former director of the Strategic Communication Laboratories (SCL) Group, a behavioural research and strategic communications consultancy, leading its elections division (SCL Elections). Cambridge Analytica and its parent SCL were involved in psychological warfare operations for the British military and involved in influencing hundreds of elections globally; Cambridge Analytica helped Leave.EU with its Brexit campaign, according to both Leave.EU and Cambridge Analytica staff. The company was also engaged by the Ted Cruz and Donald Trump campaigns during the 2016 US presidential election. The company also ran Kenyan President Uhuru Kenyatta's campaign.