Roy Ash Quotes

The true guide of life is to do what is right.

If in doubt, don't. If still in doubt, do what's right.

I did what my conscience told me to do, and you can't fail if you do that.

All effective actions require the passport of morality.

All of us knows, not what is expedient, not what is going to make us popular, not what the policy is, or the company policy - but in truth each of us knows what is the right thing to do. And that's how I am guided.

There is no wrong time to do the right thing.

...Next time you're faced with a choice, do the right thing. It hurts everyone less in the long run.

In day-to-day life, you have stimulus to behave unethically, but in the long term, it always pays off to be ethical.

Learn what is true in order to do what is right.

Ethics are not necessarily to do with being law-abiding. I am very interested in the moral path, doing the right thing.

What matters is that you are doing what you think is right based on the standards which you hold.

We can't make a decision based on PR value. We have to do what we think is right.

If it comes down to your ethics vs. a job, choose ethics. You can always find another job.

It is always the right time to do the right thing.

Because it's possible to do, and you have the right to do it, doesn't mean it's the right thing to do.

It is our choice of good or evil that determines our character, not our opinion about good or evil.

I have always tried to have a message, not to be a preacher, but a message that shows it's better to be a good guy than a bad guy, and I try to make it clear that doing the right thing is more attractive than not.

Do what is right because it is right.

It is better to do nothing Than to do what is wrong. For whatever you do, you do to yourself.

When I want to think about what would be the right thing to do, the fair thing to do, the wise thing to do, I can just think of my grandmother. I can always hear her say, "Now sister, you know what's right. Just do right!"

It is more trouble to make a maxim than it is to do right.

People need a moral code, to help them make decisions. All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it's all backwards. It's not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.

Better to fail at doing the right thing than to succeed at doing the wrong thing.

Action itself, so long as I am convinced that it is right action, gives me satisfaction.

Divorced from ethics, leadership is reduced to management and politics to mere technique.