Guy Kawasaki Quotes
Better to fail at doing the right thing than to succeed at doing the wrong thing.
Kawasaki, Guy. The Macintosh Way. Scott Foresman Trade, 1990, p. 24.
In the early 21st century America’s world image, credibility, and popularity had plummeted to new lows. The George W. Bush administration spent millions of dollars on public diplomacy – public relations, propaganda, and image building using the techniques of Madison Avenue to change the world perception of America. Veteran diplomats like Kissinger advised that the Bush was going about it backwards. If America did the right things, world opinion would appreciate it and America’s credibility will follow as it has throughout most of the 20th century. Most foreign politicians and journalists tended to agree. It had been Bush’s policies and practices that had been disliked. They were understood, it was argued, and did not need to be better explained—just changed.
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
