Peter Drucker Quotes
It's more important to do the right thing than to do things right.
Drucker, Peter F. The Effective Executive. Harper & Row, 1967.
In the early 21st century America’s world image, credibility, and popularity had plummeted to new lows. The George W. Bush administration spent millions of dollars on public diplomacy – public relations, propaganda, and image building using the techniques of Madison Avenue to change the world perception of America. Veteran diplomats like Kissinger advised that the Bush was going about it backwards. If America did the right things, world opinion would appreciate it and America’s credibility will follow as it has throughout most of the 20th century. Most foreign politicians and journalists tended to agree. It had been Bush’s policies and practices that had been disliked. They were understood, it was argued, and did not need to be better explained—just changed.
Peter Ferdinand Drucker was an Austrian management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives and self-control, and he has been described as "the founder of modern management".
