Norman Schwarzkopf Quotes
Do what is right, not what you think the high headquarters wants or what you think will make you look good.
Schwarzkopf, H. Norman. "Address to the Corps of Cadets." U.S. Military Academy, West Point, NY, 15 May 1991.
In the early 21st century America’s world image, credibility, and popularity had plummeted to new lows. The George W. Bush administration spent millions of dollars on public diplomacy – public relations, propaganda, and image building using the techniques of Madison Avenue to change the world perception of America. Veteran diplomats like Kissinger advised that the Bush was going about it backwards. If America did the right things, world opinion would appreciate it and America’s credibility will follow as it has throughout most of the 20th century. Most foreign politicians and journalists tended to agree. It had been Bush’s policies and practices that had been disliked. They were understood, it was argued, and did not need to be better explained—just changed.
Herbert Norman Schwarzkopf Jr. was a United States Army general. While serving as the commander of United States Central Command, he led all coalition forces in the Gulf War.
