Roy H. Williams Quotes
No trade will be made unless they want the thing more than they want their money.
Williams, Roy H. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Bard Press, 1998.
Samuel Langhorne Clemens, 1835-1910
In dos nations there are people who will reject any negotiated deal in which they do not get everything that they want. Some even will characterize the deal as a sellout or treason. But to be successful the diplomats from both sides must feel that they have gotten enough so that they can persuade their countrymen and political authorities that the nation has gotten enough to make the deal worth while.
Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.