Sendhil Mullainathan Quotes
No one would say, 'Hey, I think this medicine works, go ahead and use it.' We have testing, we go to the lab, we try it again, we have refinement. But you know what we do on the last mile? 'Oh, this is a good idea. People will like this. Let's put it out there.'
Topics
Scientific Method
Innovation, Innovations
Drug Testing
Good
Refinement
Risk-management
Testing
Trial & Error, Trial and Error
Validation
Assumption
Rigor
Good Idea
Clinical Trials
Consumer Feedback
Market Analysis
Product Launch
Quality Assurance
Regulatory Compliance
Research and Development
Citations
Mullainathan, Sendhil. "Solving Social Problems with a Nudge." TED, Nov. 2009.
Related Quotes
{625555} is a Russian Proverb conveying the same idea.
Sendhil Mullainathan (pronunciation (help·info)) (born c. 1973) is an American professor of Computation and Behavioral Science at the University of Chicago Booth School of Business and the author of Scarcity: Why Having Too Little Means So Much (with Eldar Shafir). He was hired with tenure by Harvard in 2004 after having spent six years at MIT.