Satoru Iwata Quotes
Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.
Topics
Bottom Line
Positive Reinforcement
Surprise, Surprises
In The End
Storytelling
Audience Engagement
Emotional Connection
Emotional Response
Engaging Content
Immersive Environment
Impactful Experience
Player Engagement
Player Experience
Player Satisfaction
Positive Outcome
Success Measurement
entertainment medium
emotional trigger
Game Success
Player Feelings
Citations
Iwata, Satoru. "Heart of a Gamer." Game Developers Conference, 10 Mar. 2005, Moscone Center, San Francisco.
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Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth president and chief executive officer (CEO) of Nintendo. He was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware.