Satoru Iwata Quotes


Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.


Citations

Iwata, Satoru. "Heart of a Gamer." Game Developers Conference, 10 Mar. 2005, Moscone Center, San Francisco.

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Satoru Iwata
Satoru Iwata
  • Born: December 6, 1959
  • Died: July 11, 2015
  • Nationality: Japanese
  • Profession: Businessman

Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth president and chief executive officer (CEO) of Nintendo. He was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware.