Layla Moran Quotes

Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.

Sometimes we pay too much attention in Washington to public relations, as opposed to the substance.

It is very difficult to deliver nuance in a campaign. Campaigns are about contrasts.

Donald Trump is able to get his message out.

Parliamentarians certainly know how to do bad public relations.

Business is a useful tool in politics, but it's not enough. You need much more than to be a good businessman, to be a good politician.

In politics, a picture is worth a thousand words.

Did I say that the President's entire job is image management? Of course not.

I'm trying to unify us internally so that we can - instead of firing on each other - fire on the Democrats and communicate a message and start talking about issues.

Communication is at the very core of our society. That's what makes us human.

Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client's rank and file.

The most important thing a leader can do is set the vision and don't stray. We said, 'We are a research foundation. Our mission is to accelerate cures.'

Technology has had more of an impact on the presidency and how the presidency communicates than anything.

Politics is a matter of communications.

The press conference is as much a White House fixture as the cabinet meeting.

[As a congressman] ... you need to market whatever it is you're trying to sell.

There’s nothing worse in politics than releasing facts one at a time.

Part of politics is redundancy. You’ve got to say the same thing over and over even if you get tired of it…not everyone has heard it.

Misunderstanding is the great enemy of every White House press secretary.

Part of politics is redundancy. You just have to repeat things sometimes because not everyone has heard your message.

I was asked to write a press briefing emphasizing the positive steps the administration had taken in the area and minimizing the negative ones. I was an Assistant to the President. I have done that for several Presidents. When you’re on the staff of the President of the United States you try and make things look as good as possible.

Human relationships are at the core of political success.

Doctrine is nothing but the skin of truth set up and stuffed.

In politics, you must learn to say 'no' without offending people. That is an art that one must master: to satisfy a person even when you have to say 'no' to him.

I give thousands of interviews, and I'm probably about as open as anybody in Washington as far as access goes, so I'll continue to do that.