Sheena Iyengar Quotes


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This doctrine of law was settled, but in the technological and digital age some people have tried to extend the intellectual property doctrine to include some ideas if they idea is a procedure or a set of DNA instructions. Meanwhile, the legal doctrine has been and is, as stated by Brandeis in this quotation, is that new and original ideas are not intellectual property and are always in the public domain, no matter how original.


While Wikipedia has not yet reached every person in the world, it has already distributed more human knowledge than any other vehicle in human history. And all at no cost to the user. It is certainly the greatest volunteer intellectual effort in history.


Although most people do not realize it, ideas cannot be copyrighted under present and traditional copyright law. The manifestation of the idea, the specific design, words, fonts, and layout can be copyrighted, but someone else can legally use and publish that idea with a different design and words.


There was the beginning of a major debate in the advanced countries over the notion of copyright to protect authors and knowledge being a public property. The solution for America and most nations was to allow copyright protection for the specific expression of the knowledge but not the knowledge itself. You cannot copyright an idea or the laws of science—just the way they are expressed. Therefore all are free to discuss the knowledge and also write about it.


This quotation is an excellent statement of one major viewpoint about patents. However there are others who disagree and many who believe the existing patent system is broken and inhibits innovation. They observe that the vast majority of patents never are developed or reach the public. They also point to major counter-examples to Thomson’s view. The best is the PC which IBM developed and decided NOT to patent it, to encourage people to produce programs, applications and many devices. No product in human history has been more thoroughly developed and adopted by as many people as quickly. More capital investment money has been invested that any other invention. There are many examples where Thompson’s point holds. Vaccines for which there is no patent have not obtained any company who would manufacture it despite the need. The issue is complex with the old view of Thomson certainly not correct, but not entirely wrong either.


Sheena Iyengar
Sheena Iyengar
  • Born: November 29, 1969
  • Nationality: American
  • Profession: S.T. Lee Professor Business

Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).