Stephen Sondheim Quotes

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.

I make American films for American audiences and Asian films for Asian audiences.

Do the story in the way it really demands to be done, which may mean using several different styles or only one style; but it's still about respecting the story.

My films have a bold interpretation. They are unapologetic about showing intimacy. Going by the number of people who come to watch my films, this is what our target audience yearns for.

I've always been really involved in figuring out who my audience is and how to reach them.

If you want people to come to theaters, you better do something different.

I'm not a big fan of there being voiceovers in movies. I really prefer it when the film tells it story.

With docs, there's often a very direct communication between the filmmaker and the audience. With narrative movies, we leave it a little bit more open.

We're always aiming for storytelling that feels a bit surreal.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.

There are two kinds of audiences. There's the ones who were in the theaters, and the ones who are outside and we want them to come inside the theater. And, it's not the same.

The most important thing to remember is you must know your audience.

There’s no right way to tell all stories, only the right way to tell a particular story.

In America, instead of making the audience come to the film, the idea seems to be for you to go to the audience. They come up with the demographics for the film and then the film is made and sold strictly to that audience.

When we first sat down and talked about how much of the show we were going to do based on the movie, there are certainly things you can see right away, but we wanted to make sure that the audience who maybe never saw the movie or has maybe never seen any of the Marvel characters before - and I know there's three of them left on the planet - could have someone that could be their eyes and take them in.

I want to diagnose the audience a bit and then offer a cure.

If you don't pick your audience, you're lost because you're not really talking to anybody.

Only one way to cover a story like this, and make that a double, bartender, please.

The big nut to crack is to how to tell a story, what’s the right way to tell a particular story.

The movie itself was very interesting, but I didn't think it was very good because I didn't really feel different when it was over.

Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.

Most of the films I myself like don't do very well. Every director, he has a choice, whether to go for subtlety and try to articulate every minute detail, or to go for the broad strokes and hope that the people will fill in between the lines. I tend to go for the broader strokes.

A movie is not about what it is about. It is about how it is about it.