Vaclav Smil Quotes

You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better.

I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.

When I look at other products, I naturally think of ways to improve upon what already exists.

I love recreating, and I love elevating - anything I do I want do ten times better every time.

Sometimes you have to get rid of something that's good, and tinker with something that's better.

It's true that the original idea was mine, but what you see today is the work of probably tens of thousands of the world's best engineers, all concentrating on improving the product, reducing the cost, things of that sort.

When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.

Luxury, not necessity, is the mother of invention. Every artifact is somewhat wanting in its function, and that is what drives its evolution.

People can come to me, and no matter how expert they are, I can virtually always see a way of doing something better.

There isn't anything in the world that can't be made better.

My process has changed over the years. I'd say it has been enhanced.

You can put me in anything and I will make it better.

Finding a better way is all I do.

We have to try to make the game better than it was when we came in.

I've always been trying to add stuff to my game.

Any systems can always be made better.

The hardest thing in the world to do is to take something everyone already knows and make it a little better.

I never pick up an item without thinking of how I might improve it.

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.

Few ideas work on the first try. Iteration is key to innovation.

It is always possible to improve.

If you're not looking toward the future or trying to improve the current technology, you'll be left behind.

We got to this point by constantly perfecting our products.

Whenever I go on a ride, I'm always thinking of what's wrong with the thing and how it can be improved.

So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.