Dave Morin Quotes

You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better.

Innovation usually arises from somebody taking a product already in production and making it better: better glass, better aluminum, a better chip. Innovation always starts with a product.

We all have original ideas. Even if we don't see ourselves as supercreative or as wild nonconformists, we have insights every day about how the world around us could be better. It might be a better way of running meetings in your office that would be less mind-numbing. It might be a little twist on a product or a service.

I think there are lots of opportunities to improve the product. When you read the press, people say, "Oh, the product needs improvement." I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product. That leaves more upside from an innovation and revenue potential than you're gonna find in a lot of places. So you could say that's a downside, I see that as an opportunity.

Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.

I love to take something ordinary and make it really special.

I want to create something like Sony. Not in terms of manufacturing products but creating something that is innovative, makes money, improves peoples' lives.

It's incredibly exciting to know people are using and living with the things I create.

Luxury, not necessity, is the mother of invention. Every artifact is somewhat wanting in its function, and that is what drives its evolution.

You can always improve on something, the technology is different today, but I would leave it well alone. If there was something that was incomplete, that might be interesting... because I do that on my website.

My M.O. over the years is that I make things better, where people give me that freedom.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.

The ability of a successful company to add functionality to its product has long been upheld.

As a student, I had a hobby of inventing new ideas for products. For me, thinking of new businesses is like inventing new products.

I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'

I think anyone who makes products has this simultaneous joy and, almost, shame looking at it. You look at it all day, and all you can see is all these things you want to make better.

Steve Jobs' ability to focus in on a few things that count, get people who get user interface right, and market things as revolutionary are amazing things.

You can put me in anything and I will make it better.

I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept into a working model.

Anyone can dream up great ideas, but an idea is nothing until it's realized, be it as a website, a physical product, an app, or a user interface.

There is always an underlying spirit of invention at Nike - we love to create something that has never before existed. And not just new for the sake of new - it has to be better.

Fixing mistakes is one thing. Apple's bigger strength has been its ability to keep improving hit products.

I've been working on the new Miracle Mop for many years.

When I look at other products, I naturally think of ways to improve upon what already exists.