Mark Parker Quotes

Innovation usually arises from somebody taking a product already in production and making it better: better glass, better aluminum, a better chip. Innovation always starts with a product.

I love recreating, and I love elevating - anything I do I want do ten times better every time.

I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.

When I look at other products, I naturally think of ways to improve upon what already exists.

The hardest thing in the world to do is to take something everyone already knows and make it a little better.

Sometimes you have to get rid of something that's good, and tinker with something that's better.

When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.

You can always improve on something, the technology is different today, but I would leave it well alone. If there was something that was incomplete, that might be interesting... because I do that on my website.

You can put me in anything and I will make it better.

I think just about everything has been tackled, but it may be that things will be done again, only better and differently.

Good ideas are often murdered by better ones.

Luxury, not necessity, is the mother of invention. Every artifact is somewhat wanting in its function, and that is what drives its evolution.

People can come to me, and no matter how expert they are, I can virtually always see a way of doing something better.

There isn't anything in the world that can't be made better.

My process has changed over the years. I'd say it has been enhanced.

Impact is just always improving at all angles. There is a lot of creativity and thought that goes into everything.

Finding a better way is all I do.

We have to try to make the game better than it was when we came in.

I've always been trying to add stuff to my game.

I never pick up an item without thinking of how I might improve it.

Take the best that exists and make it better.

Where we cannot invent, we may at least improve.

I'm always tweaking, always trying to make it better, constantly moving the levers and dials.

When something is 'new and improved', which is it? If it's new, then there has never been anything before it. If it's an improvement, then there must have been something before it.

We may have a perfectly adequate way of doing something, but that does not mean there cannot be a better way. So we set out to find an alternative way. This is the basis of any improvement that is not fault correction or problem solving.