Satoru Iwata Quotes

The fact is, there's no single magic number that defines profitability for a game.

We need a reasonable price where producers will not start nagging. At a reasonable price, we can invest to produce more oil.

Linux is a cancer that attaches itself in an intellectual property sense to everything it touches.

Frankly, if you can sell something at $80 a tonne that cost you $20 a tonne, you might want to sell as much as you can.

I don't have the luxury of making clothes just to make an effect. It can't be something totally frivolous, because my distributors have to have a successful season, too.

Price creates incentive, and energy will be developed if there's demand for it at the price you can develop it.

I just want to make things that people want to buy. I have no confusion about this.

It's just unfortunate that a network only makes their profit off of live viewership because their hands are tied by advertisers. They may believe in the show and want it to continue, but they just unfortunately can't afford it.

Charging a fee for an online service is a good way to lose 90 percent of your customers.

I think the only way to maintain profitability is to meet the needs of the customers.

When we approach games, we're always emotional-focused, so if a free-to-play business model works against the emotion, we won't use it. If it actually works well with the emotion, or if we can come up with a new way to do monetization that's different and that's unique for the game, I would go for that.

Open source is an intellectual-property destroyer, I can't imagine something that could be worse than this for the software business and the intellectual-property business.

Writing non-free software is not an ethically legitimate activity, so if people who do this run into trouble, that's good! All businesses based on non-free software ought to fail, and the sooner the better.

You have to realize WWE's contract. They're not getting paid from advertising money. USA makes that money. WWE gets paid by USA, they get paid a lot of money, and the money increases every year. Ratings aren't the most important thing to them.

We started having more developers who wished they could develop on Roblox forever, but they were starting to go off to Google and get jobs. It struck us that this whole platform play, where the creators were powering the fun, we could wrap it into powering the monetization as well.

You can be as creative as you want to and build all these cool projects, but ultimately, if they're not successful and you don't have the business structure in place, everything will flop.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

We do a big business with our midsized-venue model. We don't need bands to be on the top-ten charts to make money.

It's incredible how much money you can make on a rubber toy.

The royalty any author gets is dependent on his track record and marketability and often on the price of his book, too. The higher you price a book, the more comfortable your publisher will be in paying you a higher royalty.

You can technically lose money during the playoffs if you don't raise your ticket prices.

One thing that probably is unique at Activision is that we really spend a lot of time up front with our audiences, and in big quantities and with a very thoughtful process, to really try and draw out from them what it is that they would like to play. So we have a pretty good sense going in what the expectation of the audience is.

It's much easier to create a high-end bag than a mass market bag that everyone can afford.

We tried to just convince big publishers like EA or other people to make games like 'Cloud'... It's just almost impossible.

Google started as a free search engine. It's still free, but now it's making a lot of money on ads, right? A lot of money.