Sergio Marchionne Quotes
If you put a Ferrari sticker on a toaster, it doesn't go any faster.
Topics
Deception
Marketing
Branding
Misrepresentation
Superficiality
Misconception
Appearance vs. Reality, Appearance vs Reality
Brand Loyalty
Fake Identity
False Advertising
False Pretenses
Misguided Beliefs
Misleading Representation
Misplaced Priorities
Misplaced Trust
Performance Enhancement
Unfounded Expectations
superficial change
Cosmetic Change
Citations
Marchionne, Sergio. Press Conference. Automotive News, 13 Jan. 2014.
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Sergio Marchionne was an Italian-Canadian businessman, widely known for his turnarounds of the automakers Fiat and Chrysler, his business acumen and his outspoken and often frank approach, especially when dealing with unpalatable issues related to his companies and the automotive industry.