Brian France Quotes

Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.

There is a lot of development to be done at Toyota. It will be tough in the beginning, but the chances are very good, so that is why I decided on this team in the first place.

As a part of the Renault family, I want to develop the car and write new success stories.

Writers now are putting total faith in designers at Apple and Amazon. It's almost like a race-car driver having no input into how cars are designed.

I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.

The automobile engine will come, and then I will consider my life's work complete.

In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.

I am at the top of Toyota and drive cars myself. I was also born with this name.

Car technology needs to advance, and the best place for that to happen in is Silicon Valley.

A car designer is really a sculptor.

If you build a Model T and you can see the Camry, you don't spend time tinkering with the T; you go straight to the next thing. Once you build the Camry, you can see the Ferrari, so you go straight to that.

I come from Denmark; Fisker Automotive comes from California.

Since I got involved in Telco, we first developed the first modular truck, the 407, then the 709, and now the 2213. These trucks broke away from the old face of Telco trucks. I was also just as much involved with the Safari, but nobody talks about the Safari. My involvement has been there with all Telco's projects -somehow the car has got hyped up.

There's no doubt that we are, by traditional automotive manufacturing standards, an automotive conglomerate. And so that causes confusion by definition.

To me, Scorpio was a big bet and a quantum leap in the kind of sophistication of our products. People forget that, apart from the Bolero and the Armada, until the nineties we never made hard-top vehicles.

I think Detroit is where muscle meets brains.

I think there could be more experimentation if car companies didn't have to make such huge volumes. If you're making 300,000 vehicles, you have to play it safe. Ultimately, the companies want to make customized cars, and they are all working on ways to do that. Experiments with structural systems are usually about that.

I'm very proud of the auto industry in Michigan.

Before 2000, we were unable to design a single car; all the cars were designed in Japan, Europe or somewhere else. We were just converting.

I think cars encapsulate the history of innovation and style - it's the other side of the coin of the car being public enemy No.1.

I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.

I promise to myself I will make cars that work and functions worldwide.

When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked.

As the son of a racing car designer and mechanical engineer, I was exposed to motorsports from day one.

It would be easier to make money in other sectors, but since I was a kid, I liked cars.