Tom Brady Quotes

Vision without execution is hallucination.

You work to make sure that, in the game, everybody knows where they're supposed to be at, and sometimes it works, sometimes it doesn't. But if you put them in a position to be successful, that's all you can ask for.

Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.

My job is to build that belief in every coach and every owner, that they can put the franchise in my hands and I can take it uphill from there. Obviously, everyone wants to be No. 1, but I'm not going to campaign. I'm just going to go out and show what I've got.

Pop is totally results-oriented and there is a very strong feedback loop.

Thinking about your role will automatically get you in the frame of mind to get your strategy and game plan right before you step onto that field.

I demand pretty aggressive goal setting and a commitment to measured progress towards those goals because I don't like surprises. I don't even like good surprises.

Great leaders state out loud what they intend to do and in doing so, they get things done.

Management by objective works - if you know the objectives. Ninety percent of the time you don't.

Every company, every boardroom in which I sit, has a plan, and they have objectives, goals, and a process. And to make it work, the pressure and incentive have to come from the top.

What gets measured, gets done….Results measurement is now mainstreamed

Vision without execution is delusion.

Without execution, 'vision' is just another word for hallucination.

Build an environment that empowers your team to take risks. Set metrics for what needs to be achieved and measure against them to track progress along the way. If targets aren't being met, challenge your team to reassess and come back with a new strategy. And create a culture where people are awarded for challenging the status quo.

You have to go through a process, but you have to understand, if your objective is to win the World Series, we may not be winning it in 2017 or 2018, but that's got to be what your goal is, and you have to have a plan to get there, and you have to know, every step of the way, are you on plan - on schedule - or not.

I believe you accomplish what you measure.

I feel many times we do all the hard work, but in the absence of smart work, we do not get the desired results.

My job is to come out here and compete the best I can, get in the playbook, understand what they want from me, and the rest will take care of itself.

In business or in football, it takes a lot of unspectacular preparation to produce spectacular results.

Never make a promise without a plan.

When you stop planning and preparing . . . you stop winning.

Action without planning is the cause of all failure. Action with planning is the cause of all success.

Criticism is part of football, but we have to work.

When one day I leave Manchester United I don't want to think, 'I should have analysed the opponent more, I should have worked harder.'

With a lot of projects, you never know if it's going to be executed properly. And also, you never know if people are going to respond to it.