Zach Ertz Quotes

I can see there's a connection between not following normal thinking and doing creative thinking. I wouldn't have had good scientific ideas if I had thought more normally.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

There's a reason why start-ups, especially disruptive start-ups - like Google or Amazon or Uber - are full of young people. That's because young people are not as wedded to the old fashioned ways of doing things.

The best entrepreneurs know when to ignore sage advice.

Being right too soon is socially unacceptable.

If you are going to think the same as everyone else and do the same as everyone else, you will end up being the same as everyone else. In today's competitive environment you have to think a bit differently.

Big ideas we tend to like are the ones that seem impossible or crazy.

I've got a feeling that with the best coppers - and in fact the best people in any field of work - what sets them apart is a maverick quality. People who are not afraid to bend the rules in order to achieve the universally desired end.

It's important to have people who will say to you that you're really off the beaten track.

One way we can enliven the imagination is to push it toward the illogical. We're not scientists. We don't always have to make the logical, reasonable leap.

To me, unconventional thinking is approaching a problem and asking, 'Why not? Why can't something be done?' If someone can't give me a good reason why you can't do something, I find a way to do it.

What I often do is just think of a completely obtuse thing to do, almost the wrong thing to do. That often works because you start a different approach, something no one has tried.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they'll turn out to be right.

Counterintuitive action makes a fellow feel smart.

Swim upstream. Go the other way. Ignore the conventional wisdom.

I never quite toed the line. I was a bit disruptive. All my early school reports from the age of 5 were 'Daniel must learn not to distract others.' And now, that's what I do for a living.

If you are looking for someone to break the mold, the last guy you look to is Robert Mueller.

It's important to be unconventional.

Creativity is a game changer. That's true of society, in advertising and in life.

I feel that one thing that a businessman can learn is do not follow a path that has already been successful. You will never be a path-breaker then.

I'm into hiring smart guys; I'm into hiring guys who can think at a higher level, that can offer ideas.

I've always appreciated a creative approach to action, doing things that people don't expect, tweaking things to make them different.

You know, when you look carefully at stuff that you deal with everyday, applying a little creativity to it and thinking outside the box, it's amazing what you can do.

You have to think outside the box.

The best way to get people to think outside the box is not to create the box in the first place.