Big Sean Quotes

I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

I was very camera shy. People like hot girls, so I put my music to hot girls and it just became a trend. The whole 'enigmatic artist' thing, I just ran with it. No one could find pictures of me.

There's only so much you can do on a physical level trying to tour or pass out mixtapes. Although that matters, I realized that you can reach more people putting your music on Soundcloud and networking with blogs to write about you. It really comes back to the music and what you release.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I use trolling tactics to build my brand.

I wasn't into social media at all, but when I decided I was going to put out my own music, I said, 'Okay, I'm just going to post it.' And that's when it started its rounds on the Internet, and people started to take an interest in me.

Blogs are quite a new development - now, everyone wants to know you, everyone wants to know everything about you. And you can build a following that way. In a way, it's a good thing if you want to create a buzz around yourself.

When you don't have a record label and you have been on your own as we have, you can look at all these other ways you can get in touch with other people and get music out there again.

I enjoy selling my music. I don't enjoy selling myself.

You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'

Technology has given us convenience, but at the same time it's making musicians work harder in that if you really want to make money making music and selling albums, you have to go out there and perform. And hope you sell stuff like merch, and get on YouTube, and all the other ancillary sort of things that go along with that.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

The only way to get ahead in the music business these days is to call up all your friends. To pool your resources.

YouTube - holy cow! - I can do my career at my own pace. I didn't have anybody to tell me I wasn't ready, and I learned how to self-market and how to strategize. 'Spontaneous Me' had already been up on iTunes, but besides my mom and grandma, no one bought it. Once it was up on YouTube, it went crazy.

For me, Facebook and Twitter was always just a way for me to reach out to the fans of the show, to communicate with my friends who where in the business, and I never felt like I wanted to use it to further my career in some way. I don't know that it has the power or the ability to do that. I just never thought about it in those terms.

I'm not taking for granted being managed by Roc Nation. They have a lot of relations, and they have a reach that I clearly could benefit from.

Even with G.O.O.D. Music, we have artists that have done very well, and we've had artists that haven't. Being attached to Kanye is only going to get you so far. You've still got to have the records and the talent and the artistry on your own to carry it.

It's nice to have video play, radio play but as long as I can work my virals on the Internet, or yet get it out to where people hear it and can see it anytime, I'm cool.

I feel like Soulja Boy was one of the smartest when it came to connecting with your fans and taking that to another level.

I had this one producer who sent me tracks because he saw my YouTube videos that were popular and got a couple million views.

As a technology guy, and someone in music, I'm on top of technology and social media.

I'm just an artist that makes good music and has a good idea to make money off of that.

If I hadn't done the PUP video, I probably wouldn't be playing music right now.

When I first started blogging, I kept it a secret from my friends and then started to show a few people, and it snowballed from there.