Ben Parr Quotes
Google is famous for making the tiniest changes to pixel locations based on the data it accrues through its tests. Google will always choose a spartan webpage that converts over a beautiful page that doesn't have the data to back it up.
Parr, Ben. "Data vs. Design: The Epic Battle Between Apple and Google." CNET, CBS Interactive, 2012.
Ben Parr is an American journalist, author, venture capitalist and entrepreneur. He is the author of Captivology: The Science of Capturing People's Attention, a book on the science and psychology of attention and how to capture the attention of others. He is the President and co-founder of Octane AI, a marketing automation and conversational marketing company for E-commerce. He was previously a venture capitalist, the co-editor and editor-at-large of Mashable, and a columnist and commentator for CNET. In 2012, he was named to the Forbes 30 Under 30.