Seth Godin Quotes


Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.


Citations

Godin, Seth. Purple Cow: Transform Your Business by Being Remarkable. Portfolio, 2003, p. 53.

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Seth Godin
Seth Godin
  • Born: July 10, 1960
  • Nationality: American
  • Profession: Author, Entrepreneur

Seth W. Godin is an American author and former dot com business executive.