Kevin Plank Quotes

If someone doesn't believe enough in your product to put money in to it, then you should rethink how good the product is.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

One of the top causes of startup death - right after cofounder problems - is building something no one wants.

If you're an entrepreneur and you're starting a company, I think the first thing you do is you go and talk to a bunch of people. But then the next thing you probably should do is figure out if there's a broader demand than just people you know. That's where I think SurveyMonkey is pretty valuable to people.

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.

Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.

My cosmetic range, easy4Men, is not going that well. It's meant to be for the no-nonsense man, but now I don't know if the no-nonsense man exists.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world.

I just want to make things that people want to buy. I have no confusion about this.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

Don't spend months building something without any idea if someone actually wants it.

When you are starting to run an online business, you need to narrow down a niche market and be able to stick with it until you have a good profit coming in. This can take a while, so you need to have a great deal of patience to make sure that your business is moving in the right direction.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

It turns out that is exactly what product strategy is all about—figuring out the right product is the innovator’s job, not the customer’s job.

At some point, you decide to take something you really like and turn it into a business you love.

I don't invest in ideas because ideas are a dime a dozen. I could steal the idea pretty quickly.

You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

I think, when I see entrepreneurs, they tend to talk about the market and the industry - which is obviously very important, but the most important thing is you're product. What are you selling? And does it really have product-market fit?

I want to invest in a functional product that people are using.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.