Market Testing Quotes

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

I've got $130 million in the bank and a whiteboard full of cool ideas for emerging markets and technologies where we're gonna test the waters and see what happens.

I think the downloadable scene in general is really, really interesting for developers because it's low-risk. It doesn't require as much money as a triple-A title. And it's a great proving ground for new IPs, new concepts, new ideas - things that I think I, as a developer, find really attractive.

Entrepreneurs need to start building today. The barrier to entry in tech is low, so start designing, start coding it, launch it, build prototypes, build a working version of it. The Internet has amazing powers of distribution. You can test your ideas. You can see if it works, if it doesn't work, whether it's fun, and whether you're sufficiently motivated. People who go into entrepreneurship to get rich aren't going to be happy. It’s the building of things that makes you happy. You have to enjoy the process whether you succeed or fail.

When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way.

The sad truth is that it is precisely those who disagree most with the hypothesis of efficient market pricing of stocks, those who pooh-pooh beta analysis and all that, who are least able to understand the analysis needed to test that hypothesis.

(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.

We don't believe in market research for a new product unknown to the public. So we never do any.

It is the new and different that is always most vulnerable to market research.

If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.

Even though I am signed to an American label, I want Australia to fall in love with my music because if it doesn't work here, it won't work anywhere.

I think every chef should have a food truck. It's a good way to test the markets, to invest in meeting the future restaurant goers.

If you are ready to put a product or service on the market, look at that product or service and see how you can test it inexpensively. Keep in mind, you'll only need one; you don't need 1,000 to get the answer.

I tell aspiring entrepreneurs all the time: Validate your idea locally. Get some experience under your belt. Prove your idea has legs where you are. Spend some time as a big fish in a small pond. Demonstrate that there's a there there... there. Where you live.

You know, when George Bush talks about freedom not being America's gift to world but God's gift to all humankind, it smells like market testing to me.

Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code.

Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.

Build something, make something, test something, sell something. Learn for yourself if your idea is a good one.

I think it's nice to be able to make a product, put it out there and let other people decide what they think.

People didn't sit and watch television and go, oh, my God, we're failing. So what are they doing in China is, they set up the markets as the test of their own economic management and of this whole theory of economic liberalization.

I've had a lot of movies that didn't get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.