Guy Kawasaki Quotes


Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.


Citations

Kawasaki, Guy. The Macintosh Way. Scott, Foresman and Company, 1990, p. 48.

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Guy Kawasaki
Guy Kawasaki
  • Born: August 30, 1954
  • Nationality: American
  • Profession: Author, Former Apple Fellow

Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.