Martin Sorrell Quotes
Formula One is not just multinationals. It's also about national players wanting to get global coverage.
Topics
Globalization, Globalism
Business Expansion
Coverage
Formulas
Multinationals
Racing
Fan Base
Formula One
Sponsorship
Player
Broadcasting Rights
Corporate Strategy
Driver Talent
Global Coverage
Global Marketing
Global Reach
International Competition
International Exposure
Marketing Strategy
Motorsport
National Representation
Team Competition
Citations
Sorrell, Martin. "Exclusive Q&A with Sir Martin Sorrell." Formula 1, Formula One World Championship Limited, 2016.
Related Quotes
Sir Martin Stuart Sorrell is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.