Richard Branson Quotes

I have always believed that business should be a force for good.

Doing business and doing good are not mutually exclusive, and it is our responsibility to prove this every day anew.

Screwing business as usual fundamentally recognises that doing good is good for business.

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Any business whose sole purpose is making money is not worth doing. Business must serve a larger purpose.

You don't have to choose between doing good and doing well. It's a false choice, today more than ever.

The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed

American business needs a lifting purpose greater than the struggle of materialism.

Do well by doing good.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

I've been very inspired by Virgin's model of business as a force for good.

The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.

It is a sort of great Victorian truth that actually, trying to do the right thing is pretty good for you and pretty good for business as well, by and large.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.

I strongly believe the business of a business is to improve the world.

I think it's important for industry to do well. But I want them to do well and do good at the same time.

I am a big believer that you can have a successful business and give back; it's just about the intention behind starting your business.

An important priority for me is a business must get their own house in order. Be or become an agent of positive change in your own enterprise and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty.

While they believe the pursuit of profit is important to sustaining a business, millennials also say that pursuit must be accompanied by a sense of purpose, by efforts to create innovative products or services, and, above all, by consideration of individuals as employees and members of society.

For millennials, conducting business with a purpose that goes beyond making profits is critically important in determining the kind of company they want to work for - and the kind of company with whom they are willing to do business.

As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what we do with a purpose beyond profit - a reason to exist that meets our shared sense of 'doing good.'

There is good business doing good.