Shawn Amos Quotes
Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.
Topics
Entertainment Industry
Storytelling
Audience Engagement
Blockbuster Film
Blockbuster Films
Blockbuster Movies
Brand Awareness
Entertainment Value
Franchise Expansion
Marketing Strategy
Movie Marketing
Multi-Platform Distribution
Narrative Arc
Product Launch
Product Line
Summer Movie
Visual Spectacle
Citations
Amos, Shawn. "Shawn Amos Column." Forbes, Forbes Media, 2012.
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Shawn Ellis Amos is an American songwriter, author, blues singer, record producer and digital marketing entrepreneur.