Jerry Della Femina Quotes
Every automobile ad looks alike.
Della Femina, Jerry. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. Simon and Schuster, 1970.
This quotation illustrates how out of touch with reality a CEO of a large company can get. At the time, leading insurance companies were urging auto manufacturers to at least offer seat belts as an option. The Department of Transportation test also showed that airbags would save many lives and reduce injuries. Ford was not alone in refusing the examine the experiments seriously. Thousands of Americans died and were maimed while Airbags became an issue that had to be mandated politically rather than leaving it to the leaders of the automotive industry. This quotation is often used to show that the Private Sector simply cannot be trusted to place the public’s health and lives above their profits and hence regulation is needed.
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. The book became a best-seller, described by The Guardian as "one of the defining books about advertising", and eventually inspired the television series Mad Men.