Jens Martin Skibsted Quotes
Consumers do not want a perceived cheap car; they want a car to flaunt. A car is as much about status and identity as it is about transport.
Citations
Skibsted, Jens Martin. "Why the Tata Nano Failed." World Economic Forum, 2015.
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Jens Martin Skibsted is a Danish designer, entrepreneur and author. He is a partner at Manyone A/S. He has founded or co-founded companies such as Biomega, Skibsted Ideation, Actics, KiBiSi and Ogojiii.