Automotive Marketing Quotes

The automotive corporations, including Ford, I think are in the business of trying to make cars that people will drive.

Le Ambassador Electrique

I love Obama to talk about Chrysler. It's the cheapest bloody advertising I can get.

Chrysler invented rebates, I'm sorry to say. I didn't have anything to do with that. A lot of flaky deals were made in order to give the customer enough cash for a down payment.

Only one per cent of the world actually care about the full-on technical specs of a car. Most people want to know how cool it looks, what gadgets it has, what the buttons do, what it's like to drive and what it sounds like.

Most car advertising assumes that people have IQs that are missing a digit.

A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and the success and all the things that come along with that. They've been an incredible success story for a car manufacturer looking to come into a sport that's very difficult to come in, compete and win every weekend.

Would the Element be a car for people who like hip-hop, or for people waiting for a hip-op?

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

You can't develop a great car and sell it as an independent. You can develop a great car and make a deal with Mercedes.

Consumers do not want a perceived cheap car; they want a car to flaunt. A car is as much about status and identity as it is about transport.