James May Quotes

Perhaps more than any other, the food industry is very sensitive to consumer demand.

When companies try to guess what consumers want, they essentially make the choice for consumers.

The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.

We don't think U.S. consumers want less choice.

I've bought companies in response to the seismic shifts - the consumer preference for food and health and well-being and a gravitation toward more fresh and natural and organic.

You have to follow the consumer, and the consumer will be in control.

Want and effective demand are not the same thing. If they were, the poorest nations would be the ones to display the most vigorous demand.

It's not the consumers' job to figure out what they want

It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.

It isn't the consumers' job to know what they want.

The demand for organic food is growing at a remarkable rate. Consumers have made it clear that they want organic produce and every sector of the food chain is responding, with the kind of results we have just seen.

There cannot be overproduction of anything which men and women want. And their wants are unlimited, except by the size of their stomachs.

People don't want gadgets, they want services.

We do not manufacture wants for goods we do not produce.

If people don't want it, they won't have it.

The difficulty lies, not in finding a producer, but in finding a consumer.

We consumers have to send a message every day of what we want and what we don't.

Normal people with normal lives are not going to ask for sugar-free yogurt. They just take the stuff with sugar in it.

I love candy, but when I'm cooking, I will use Splenda Naturals to try and cut back on sugar.

Scarcity is a good sales tactic if you are selling something people want.

...It was one of the great livery-stableman's most masterly intuitions to have discovered that Americans want to get away from amusement even more quickly than they want to get to it.

The consumers are merciless. They never buy in order to benefit a less efficient producer and to protect him against the consequences of his failure to manage better. They want to be served as well as possible. And the working of the capitalist system forces the entrepreneur to obey the orders issued by the consumers.

[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'

[Capitalism is] that commercial system in which supply immediately answers to demand, and in which everybody seems to be thoroughly dissatisfied and unable to get anything he wants.

Everything which is demanded is by that fact a good.