Steve Case Quotes

I always wanted to work on the consumer market; I always wanted to work with people.

When you say we're bringing a product to market, you make sure you execute.

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it's very powerful.

CEOs shouldn't worry about their budget all the time - on a day-to-day basis, they should work on managing their company, building an awesome product, developing key relationships, identifying distribution channels, etc.

I purposely got involved in the American market, as I'm really interested in it. I find the way they do marketing there really cool.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.

If I had done 'Go, New York, Go' for the Spurs, it might not have worked. It really taught me a lot about demographics and tastes and styles. I never went to business school, so that whole experience was my crash course in marketing, contracts, negotiations, and product launches.

I always knew I wanted to start my own line. Nights and weekends, I would work on my business plan.

Designing a product and understanding how it filters through into the market and into the rest of the company is very important to me.

Along the way, I learned the key to launching a company. It's all about storytelling.

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction.

Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.

I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense.

If you're clear on what you believe, you have a great foundation to go make a market.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that. I have to have the wheel.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

I'm an inventor. I don't enjoy running the business.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

I enjoy building something good and having a successful product and making money.

The only way anyone's going to succeed is to build the product.

In a business, you have a vision, and you follow the vision. You have to execute. And then you have to learn how to run a good business. And I think if you look at the characteristics of any successful fashion business, it's all about that.

I can't understand the conditions of a corporate product being designed and getting millions. I admire it, it's great, but I don't know how to do that.

A big part of the accelerator is to help scientists become entrepreneurs. I like to think about each business being built on three major areas: creating the value, creating the product, and extracting the value. We provide help in each of these areas.