Jack Trout Quotes
America had one idea attached to its brand. We presented ourselves as the world's last superpower. And that was the world's worst branding idea.
Trout is one of the leading Madison Avenue experts on branding and image creation. He was hired by the State Department to help with its Public Diplomacy Crises of the George W. Bush administration during which even amongst our traditional allies public opinion turned from very pro America to strong anti American perception.
Jack Trout, CEO, Trout & Partners Ltd, Consultant to the State Department, Quoted in Nancy Snow, nancysnow.com/, January 21, 2007
Sourced by: Eigen's Political and Historical Quotations
Under President William Clinton the United States had been very popular abroad with Clinton greeted enthusiastically in most part of the world. When President George W. Bush took office the image of America took a downward plunge to one of the lowest points in American History. Many like Hyde could not understand why the United States could not present its image better. Others claimed that Bush and his policies and practices were so unpopular that media techniques and public diplomacy could not change reality.
After the economic & power collapse of the Soviet Union, the United States was the only remaining superpower. Givern Russia's diminshed capability and many Americans still carrying resentments about the Cold War, America's foreign policy and diplomacy did not treat Russia as if they were a very important power in the world. Puten greatly resented the fact that Russia was no longer considered or treated like a world power, Russia had a nuclear arsenal and a total delivery system what was in the same destructive potential class as the United States. There were many Russiabs who had similar resentments and Putin sert out to adopt policieis and practices that would force the United States and the other nations to consider them with more dignity, respect and consdideration. This was a typical statement of the period when he was "stoking the fires of Russian resentment.
Muslim clerics usually have little education beyond their study of the Koran and other holy books. Unlike most Western clerics who are college graduates, they often have little non-religious sophistication. This quotation is a great example of this. Al-Bouti, interviewed on Syrian TV accuses the United States of something that almost all basic students of political science and international relations know is true of every country including his own. However, the fundamentalist Muslim is supposed to be governed in all things by only one thing—the word of Allah as revealed by His Prophet Muhammad. So he believes that good, moral nations—especially Islamic ones will view the entire world, not through the lens of self interest but through the Koran. Syria, in particular, is one of the most selfish and least moral nations in its diplomacy and foreign policy and much of its activity would even be considered morally wrong by most moderate Islamic clergy.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.
