JACK TROUT

(John Francis Trout)


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Jack Trout

America had one idea attached to its brand. We presented ourselves as the world's last superpower. And that was the world's worst branding idea.
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Trout is one of the leading Madison Avenue experts on branding and image creation. He was hired by the State Department to help with its Public Diplomacy Crises of the George W. Bush administration during which even amongst our traditional allies public opinion turned from very pro America to strong anti American perception.

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Jack Trout
Jack Trout
  • Born: January 31, 1935
  • Died: June 4, 2017
  • Nationality:
  • Profession: Advertising Executive
Biography

John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.