Jason Fried Quotes

Suning Appliance has no problem of financial risk. Do you think I'm risky? I'm definitely not risky.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

I've always been a big believer in diversification for anybody. It's never good to put all of your efforts and all of your time and all of your financial resources into just one project. Diversification is key for any individual and any business.

Uncertainty is bad for business.

I think that any business that thinks that the transaction is 'you give me money and I give you food, next, you give me money and I give you food, next,' without understanding that people deeply want to feel restored is in danger.

Every company's greatest assets are its customers, because without customers there is no company.

Once you create a loyal customer base, it's tough for a competitor to take that away.

We can no longer let the threat of an early frost send a chill of fear throughout a large portion of our workforce. Diversification is the only answer.

One way to mitigate our risk is to invest in companies with understandable business models.

I like not to feel that all my eggs are in one basket, or I get nervous.

The way to become rich is to put all your eggs in one basket and then watch that basket.

You should not build your customer service system on the premise that your organisation will never question the whims of your clients.

We have to provide more visibility, more certainty to the investors and reduce the cost of failure.

It's unwise in business to have one client or two clients. It's unwise in electricity to have one source or two sources.

We don't want to bank all our risk on a small collection of big companies. We don't want to lose 20 percent of our business if one big account goes away.

We do have a lot of personal relationships with people who will come to our store or showroom.

I have 20 restaurants. And if one doesn't work, it doesn't work.

When you take smaller gambles, no one particular deal can be big enough to have a material adverse effect on the company.

When you understand your customer base, you have to provide them with what they want.

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.

It's almost always easier to sell to an existing customer base than to find a new one.

Lots of business owners spend their lives trying to land the whale - the single, massive, brand-name account that will fatten the top line and bestow instant credibility. But big customers make me nervous.

You've got to be diversified enough. That's the truth in the SEC and in college football.

I'm investing. I'm taking a lot of bitcoin, selling it as the price goes up, and putting it into real estate. Because then if bitcoin goes to zero - which, it's an experiment, it could - I won't be on the street.

Ultimately the clothing company is a large investment on my part, and I'm taking a huge gamble. But having a focus away from the track is good for you.