Try not to offend someone who writes a weekly column.
See Denniston for an earlier variant of this quip: {599546}
If you aim to be controversial for the sake of it you'd end up with a very thin and meaningless show.
People know Troy Aikman as a Super Bowl-winning quarterback. That carries tremendous weight. Because he really guards against overexposure, or just saying stuff for effect. When he really says something that's critical, people notice.
Being a host or a guest or a pundit, you really want to say something that's interesting and potentially provocative, that's going to stick with people. The last thing you want to say when you're a politician is something provocative.
There are some critics that will just write provocative stuff to get attention, but I would say most of the time that's not the case.
'The Observer's Very Short List' is another example of how the Observer Media Group offers its readers the most cutting-edge information, available in a variety of platforms and written by an editorial staff known for its distinctive and discerning style and wit.
My mantra is: put your brain into gear and if you can add to what's on the screen then do it, otherwise shut up.
It would have more meaning for me to hear what critics have to say if their values and their ways of living were deeper and more serious.